#Microsoft encarta encyclopedia software
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Using the successful North American product as a base, MicrosoftвЂ™s 1,200-person team of outstanding local editors and contributing experts developed international versions with similar award-winning designs and features. North American Encarta Paved Way To International Success

#Microsoft encarta encyclopedia software

вЂњWe received thousands of requests for information and, according to the GFK PanelвЂ™s independent research, Encarta was the number one reference software program in France in the last quarter of 1996,вЂќ Last fall, for instance, Microsoft aired a two-minute infomercial in France that described Encarta as a must-have software program that warranted buying a PC. own personal computers, an innovative marketing strategy has been an important part of the international expansion plan for Encarta. : one of only two software programs ever to receive five out of five stars in CD-ROM Today (Britain) In Actualidad Economica magazine (Spanish edition of the British Financial Times)

(Germany- awarded to only three percent of software) Since October 1996, international awards for Encarta Encyclopedia already include: Encarta 97 is totally brilliant вЂ¦ the British bias makes it unbeatable for use in the U.K. вЂњthe best value for money for anything on the planet. in Great Britain declared Encarta Encyclopedia, Reaction to the Encarta Encyclopedia international editions has been enthusiastic. вЂњEach new edition has surpassed the previous one, demonstrating MicrosoftвЂ™s commitment to creating a state-of-the-art product, while at the same time constantly raising the bar within the encyclopedia publishing industry worldwide.вЂќ Kister, renowned encyclopedia critic and author. The up-to-date knowledge in Encarta is presented through the most imaginative and intellectually stimulating use of multimedia technology, in the smoothest interface available,вЂќ вЂњSince Encarta was introduced in 1993, it has set the standard for multimedia encyclopedias.

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At $100 to $200 (U.S.) per unit in most of the 30 countries where the international editions are available - including free monthly online updates (connect time charges may apply) - Encarta Encyclopedia is an exceptional value compared to local print encyclopedias which can cost as much as $3,000.Д®ncyclopedia experts agree that Encarta Encyclopedia has led the trend toward multimedia encyclopedias. The international success of the British, French, German and Spanish versions of Encarta Encyclopedia is due, in part, to the overwhelming value the product provides to families. вЂњEncarta is by far the leading electronic encyclopedia in the U.S., and with MicrosoftвЂ™s commitment to localizing products for international markets, I think that international editions of Encarta have a very bright future.вЂќ Said David Tremblay, senior industry analyst, Computer Intelligence, LaJolla, Calif.

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вЂњWith so much emphasis on education in Japan, I expect education software to be a major factor in driving PC sales there, even more than it has been in the U.S.,вЂќ вЂњEncarta has been eagerly awaited in Japan and we expect it to do extremely well.вЂќ Said Linda Carnell, Encarta Encyclopedia international product manager.

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вЂњMultimedia PC sales and retail software began to take off in Japan when consumers discovered that Windows 95 made it easier to use personal computers, and prices began to come down,вЂќ The company will support the Japanese edition with an extensive advertising campaign targeting Japanese consumers who currently own the 2.5 million multimedia PCs in the market. With PC ownership expected to grow in Japan by 300 percent over the next five years, Microsoft anticipates another success story with the Japanese edition. The success continues with the launch of the new Japanese edition of Encarta 97 Encyclopedia, a publishing feat that took two years and some 75 Japanese and other Asian editors to accomplish.

Said Craig Bartholomew, Microsoft reference business unit manager. вЂњClearly, Encarta is very appealing as a complete encyclopedia that fully harnesses the power of the new multimedia PCs that families around the world are buying,вЂќ With international sales already at 47 percent above projections for the fiscal year, Encarta 97 Encyclopedia is an international sensation in five languages, and the international business is expected to grow 150 percent over the next three years. In the five years since Encarta debuted, it has become the worldвЂ™s leading multimedia encyclopedia, and has set the standard for reference sources around the globe. (, MaThe recent launch of the new Japanese version of Microsoft Encarta Multimedia Encyclopedia is yet another milestone driving the phenomenal success of this award-winning information resource for students and adults.